Cold calling VAs trained for STR landlord outreach .
- ✓Your VA runs the dials and emails to landlords about rental arbitrage. They walk in already trained on the value prop and the four most common objections.
- ✓2-day program with AI role-play certification through Kendo.ai. Nobody goes live on your pipeline until they pass a certification call.
- ✓Embedded in 5 days. One contract with us, one monthly invoice. Replacement on the monthly if it isn't working.
A generic VA gets hung up on. A trained STR cold caller has the conversation.
Most VAs hired for outbound work are trained as general SDRs. Scripts written for SaaS deals, role-play built around generic objections, value props that assume the prospect is a business buyer. None of that survives a call with a landlord who has already heard two pitches this month about turning their building into an Airbnb. The conversation is over inside thirty seconds.
STR cold calling is a different animal. The buyer is a property owner. The product is rental arbitrage. The four objections you hear most are about Airbnb policy, corporate-leasing rules, the building's existing cap, and the landlord's prior bad experience with a short-term tenant. We train our VAs on that exact landscape before they touch your list. They know what rental arbitrage is, why landlords sometimes allow it, and how to acknowledge each of the four objections before answering them.
What an STR cold-calling VA actually does for you.
Landlord outreach by phone and email
Your VA runs the dials and the follow-up emails to property owners on your acquisition list. Scripted intro, value-prop language tuned for rental arbitrage, follow-up cadence on the leads that ask to think about it. The script stays internal to PnP; the prospect never sees it.
Objection handling on the four common pushbacks
"We allow corporate leasing but not Airbnb." "We don't allow corporate leasing." "We're at our corporate cap." "We've had bad experiences in the past." Your VA practices each one in role-play before going live, using an acknowledge-align-answer framework so the conversation keeps moving instead of dying at the first push.
Lead qualification and pipeline notes
Not every conversation belongs in your pipeline. Your VA qualifies on the call itself: unit count, building type, landlord's authority to approve, current corporate-leasing posture. The unqualified leads get logged and dropped. The qualified ones land in your CRM with the notes you need to walk into a closing conversation.
Appointment setting and handoff to you
When a landlord wants to talk further, your VA books the meeting on your calendar. You walk into a call with the qualifying notes already in hand, the objections already surfaced, and a landlord who is past the warm-intro stage. Your time goes to closing the deal. The first-touch work stays on the VA.
The VA owns the outbound layer. You own the closing conversation. That split keeps your hours on the calls that actually move the deal, and it is the model most operators with an acquisition pipeline past twenty units already run.
How we place your VA. In 5 days.
Discovery call
45 minutes. We map your portfolio, your stack, and the highest-leverage role to fill first.
We pick your VA
We filter STR-trained candidates against your portfolio, your stack, and the role. Scorecards, interviews, reference checks. Done internally, before placement.
We train them on your operation
PMS access loaded, message templates dialed in, SOPs walked through. Your VA learns your business before day 1, then starts ready.
Embedded & operating
Your VA joins your inbox, your PMS, your team chat. Ready on day one. Monthly training keeps them sharp after.
The 2-day program your VA finishes before they touch your list.
Cold calling fails on the first three calls or it doesn't fail at all. Those first failures belong inside training with a coach. Your acquisition pipeline only sees the VA after certification. Our program covers the value-prop work, the four objection frameworks, and AI role-play through Kendo.ai before any VA touches a real prospect.
What rental arbitrage is and why landlords sometimes allow it. The PnP value-prop language for the intro. The cold-call script and email follow-up cadence (internal, never shared with prospects). Lead qualification framework. Day-end quiz.
Acknowledge-align-answer framework. Drill on the four most common landlord objections: Airbnb-not-corporate, no-corporate-leasing, corporate-cap, prior-bad-experience. AI role-play through Kendo.ai with feedback on tone, pacing, and recovery.
One final live call with the training lead. The VA runs the intro, fields a randomized objection sequence, and gets a go-live verdict. No go-live without certification. If they don't pass, they repeat the relevant day. Your pipeline never sees an uncertified VA.
The training is specific to STR cold calling. The same VAs do not double as your STR bookkeeping VA or your guest-comms VA. Each role has its own program. If you need more than one function, we place more than one VA.
Things people ask before they hand off the outbound pipeline.
[ 01 ] What does an STR cold-calling VA actually do? +
[ 02 ] Why can't I just hire a generic SDR or VA for this? +
[ 03 ] What are the four common objections you train on? +
[ 04 ] How do you make sure a new VA doesn't burn through my list while they learn? +
[ 05 ] Do you provide the list, or do I bring my own? +
Stop making the first call yourself. Place the VA who runs landlord outreach all day.
45-minute call. We map your acquisition pipeline, your list source, your CRM, and your handoff format, then put a shortlist of certified STR cold-calling VAs on your desk in 4 days. You close. They prospect.